Mid Century Mod | You’ve Heard the Term, but What Does it Mean?

Mid Century Mod | You’ve Heard the Term, but What Does it Mean?

Mid Century Mod, or Mid Century Modern, is a period of design that started immediately after WWII and lasted until the early 1970’s. It was seen in architecture as well as interior design. The primary focus of the movement was clean, flowing lines and an emphasis on functionality. It needed to do its job first and foremost, then it needed to look good. Some classic images of mod century mod are the popular Eames chair.

In architecture, the style was personified by sleek, one story dwellings with open spaces and large expanses of glass. In fact, architects of the period enjoyed playing with vertical planes and experimenting with simple lines. Unfortunately, by1970, the style began to fade quickly and was soon considered out of fashion. Recently, there has been an emerging group that appreciates the simplicity of its design aesthetic. Websites, furniture stores and architects are now specializing in what was once out of style. The award-winning TV show, Mad Men, has also added to the resurgence of this architectural style because the show is set in the 1960’s, during Mid Century Mod’s heyday.

Atomic Ranch by Michelle Gringeri-Brown is a great coffee table book chock full of information and drool-worthy pictures of ranch homes of the period. From pictures of interiors that reflect the epitome of Mid Century Mod to page after page of architectural gems. The long, low lines of ranch homes throughout the country that, luckily, remain unaltered from their original, simple beauty are preserved in this great book. Anyone that enjoys Mid Century Mod will like this little book as well.